Everything You Need to Begin

Equally applicable for writing novices and seasoned journalists

  • Step by step instructions

    Each chapter includes instructions so specific, you can hit pause and try for yourself.

  • Real life stories

    Go beyond theory and hear about how the founder of Fenwick started out as a freelancer, found clients, and grew the business.

  • Templates

    Downloadable templates to things like invoices, contracts, and outreach emails.

Course Curriculum

Everything you need to know to make money and stay sane.

  • 1

    Chapter 0 - Introduction

    • A Quick Welcome
    • Getting Started
  • 2

    Chapter 1 - Close Your First Deal

    • Get to One 'Yes'
  • 3

    Chapter 2 - Owner's Mindset

    • Benefits of B2B Writing
    • The Owner's Mindset
    • My Story
  • 4

    Chapter 3 - Understanding B2B

    • We're Going on a Buying Journey
    • The Curse of Knowledge
    • Ending the Vicious Buying Cycle
    • B2B Deep Dive
    • Two Degrees of Thoughtfulness
    • What do You Actually Write?
  • 5

    Chapter 4 - Your Writing is a Product

    • Pick Your Product
    • Customer Research is Critical
    • Your Unique Edge
  • 6

    Chapter 5 - Selling and Being Paid

    • Sales Isn't What You Think It Is
    • Where Do You Begin?
    • Start Selling Outbound
    • Drafting Your Outreach Template
    • Making Outbound A Habit
    • How Often Do I Follow Up?
    • The Discovery Call
    • Negotiations
    • Signing An Agreement
    • Getting Paid
    • Troubleshooting Your Sales
    • BONUS: Finding Work On Freelancing Sites
    • BONUS: Conducting Outreach On LinkedIn
    • Agreement Template
    • Invoice Template
    • Template CRM
    • W-9 Form
    • Email Outreach Templates
    • What to Charge
  • 7

    Chapter 6 - Marketing and Being Found

    • Before You Market, You Must Brand
    • Marketing Strategy
    • Marketing Tactics
  • 8

    Chapter 7 - Customer Service and Growing

    • Keeping The Customers You Catch
  • 9

    Chapter 8 - Managing Your Business

    • Health Insurance
    • Accounting and Taxes
    • Money Management
    • Hiring Help
  • 10

    Chapter 9 - Finding Balance

    • Take Time Off

Instructor(s)

Chris Gillespie

Editor in Chief & CEO

Chris Gillespie

Chris co-founded Fenwick (formerly Find A Way Media)—an upscale content studio that specializes in clear and precise writing for B2B marketers. Amateur historian, aspiring outdoorsman, occasional stress baker. Join his newsletter for workplace writing wisdom: www.fenwick.media/newsletter.

Where Does My Money Go?

Toward creating more resources for freelancers

The writing studio Fenwick began as a freelance endeavor. Yours can too. Proceeds from the course go directly to creating more resources to help freelance writers improve their craft and support themselves.

Read More of Our Favorite Freelance Resources